SEO Tips for New WebsiteSubhash Kashyap
Google has never told any of the SEO factors exactly to make the site accordingly but the SEO experts have different tricks based on the prediction, experience, and other aspects.
If you are successful in having the best tricks, then you can rank at the top but in case these tricks are not potential then it might become harmful for your website.
The SEO factors and tricks never remain the same because, in every Google update, the functions of the algorithms get change and different new tricks are required for your website for ranking higher.
In this article, we will discuss some of the important tips for your site that would help increase the optimization of your site to the search engine.
1. Optimize your site to boost the speed of the website
The search engine always looks for providing the maximum user experience to the audience that uses the search engine.
Now, if the speed of your site is slow then you would never rank higher because the Google crawlers check your site’s speed and develop the ranking position accordingly.
On the other side, the user experience of your site gets low because if the user comes on your site and faces the slowness on your website then there are more chances that the user won’t come to your site again.
In today’s fast world, the user usually has less time to visit more websites and they usually want to get the purpose quickly on a single website.
For example, if we visit a blog for the answer to our question then we would never recommend closing the blog and then visiting another site for the same question.
Similarly, if the website is slow then the audience wouldn’t go for buying your product due to poor customer experience.
There are some tools over the internet that can help you to test your site in the sense of speed. For example, the Google speed insight, Gtmetrix.
2. Increase Outbound Links
For example, you are writing a quote or a fact then you should mention the source from you came to know about the fact.
However, this is possible with the help of the outbound link.
“Outbound link means to have a link in your content that refers to the other website for showing more detail about the concept you wrote”.
Some marketers consider this as bad practice because users may leave your website but in actuality, this is not a bad practice.
When Google identifies the usage of outbound links in your content they consider your site to be authentic.
3. Increase Internal Linking
Internal linking is love to the search engine because it increases the session rate of users on your site and users stay longer causing less bounce rate.
Search engine recommends the internal linking because it increases the user experience as the user would find more information in your content instead of going to another website.
Internal linking can be used in different situations when you are writing and want your user to get more information with the help of another article that you wrote previously.
Here is an example of how internal linking is carried out:
4. Write High-Quality & Engaging Content
According to WordStream dot com, below are some of the checklists for defining high-quality content:
- Informative data based on research and authentic facts
- Achieving marketing objectives
- SEO optimized including keyword placement, heading, images, and links
- Engagement with the audience that is reading
- Content with some real-time examples
Remember, all of the above facts are very important for high-quality content and if your content is not of the standard then don’t expect to be ranking at the top of the SERP.
You should always consider the humans instead of the search engine when writing the content. For this, remember to write the content in the natural language just like you are talking to a human.
According to SEO specialists, you should write content that is readable to a grade seventh student.
5. Increase Your Link Profile
Backlinks are considering to be a great effort in the off-page SEO and it increases the ranking on the SERP.
- Must use a DA/PA checker before backlinking
When you are getting a backlink, you should check the authority of the website through the DA score checker for knowing the quality of the backlink.
Now, there are different classifications of backlinks.
There was a time when form submission and blog commenting was the famous ways of getting the backlinks but now, this trick is not workable.
This is usually because the artificial method of creating backlinks is not worthy in the sense of the search engine instead search engine gets a harmful impact for your site when using these ways.
The form submission and blog comments are considered to be the factors of Black-hat SEO which is a bad practice.
You should always consider writing good content so the high-authority sites can refer to your site in their content.
According to SEO marketers, Guest posting is considered to be the best way of making High-Quality backlinks. When you are posting on another site, you should mention a link to your site which can be do-follow or no-follow.
Do-follow links are more efficient as it passes the authority.
6. Get Ranked on The Relevant Keywords
You need to consider the best keywords for your site for which you can rank and get relevant traffic. For example, if you are running an SEO blog then you should have the keywords that have the relevant terms of meaning like “SEO for Blog”, “Tips for SEO of your site”.
There are different criteria to select a keyword and some of the facts for better selection are written below:
- The keyword should have less difficulty and in this sense, you can use long-tail keywords
- The keyword should have a high volume for making more chances of traffic
- The keyword should have a high PPC for worth
7. Focus on On-Page SEO
On-page SEO measures are taken on the website and their different factors included as mentioned below:
- Heading: The heading of the post should be relevant and free of clickbait. The heading should be able to explain all the posts while it should include the keyword that you select.
- Keyword Placement: When you are placing the keywords, you should avoid keyword stuffing (repeating again and again). This shows your article to be unnatural. For a 1000 words article, you should mention the keyword 2-3 times only.
- Meta Title: The Meta title is very important because it is the title that appears above the snippet when a search query is done on Google.
- Meta Description: The content of the Snippet is known as the Meta Description and it should be added to tell your users about a brief introduction to the web page that is appearing in the search results.
- Image ALT Text: This is a type of caption of the image that tells the crawlers about the purpose of the image. It needs to be added because it helps Google to show in the right query on Google images.
Besides, there are more On-Page SEO factors but above are the major one which should be applied on the site.
8. Social Media Appearance
This is because social media create a great reference for your site and building a reference is better for your site.
Social media presence helps the search engine to know that your site has a good appearance and awareness.
Moreover, when you write good content different users share it on their social media profiles which is a good impact on you.
Social media platforms with billions of users have a good opportunity for bringing huge traffic to your site.
You should share your posts and other content on social media where the followers get a type of awareness about the new posts.
9. Focus on a Mobile-Friendly Website
If your website is not friendly to the mobile, then the search engine wouldn’t acknowledge the better ranking position because the search engine always wills to provide the best user experience.
A mobile-friendly website means that your site is responsive as well as the layout of the site becomes according to the screen size of the mobile.
Different tools are available online for checking the mobile-friendliness of your site like Google developer’s tool for mobile.
You can check and see how your site is showing on the mobile. If it’s not scored well then make some modifications to make it comfortable with any of the mobile.
10. Use Google Analytics and Search Console
Here is the detailed information about both of these tools:
Google Analytics: This is an innovative tool by Google for knowing the traffic and its behaviors. Whether you can want to know the monthly traffic or the source of the traffic, this tool is helpful.
You need to connect the Analytics with your site with the placement of the code in your website that is provided by Google’s tool.
Once you place, it would start showing the analytics of your website including the following facts:
- Real-time active users
- Monthly traffic and percentage of increment or decrement
- Impressions of the users on your site
- Bounce rate
- Average Session rate
- Location of traffic
- Source of traffic
This way, you can make changes accordingly by looking at the statistics of your website to make some betterment in your SEO of the website.
This is another innovation by Google which helps you to know what things are better and whatnot.
For example, it would tell each page’s performance including the top keywords pages as well as top pages that are getting more traffic.
The search engine shows the backlinks of your site as well as the position for each of the keywords in which you are ranking.
You can disown any of the backlinks that you have received from other websites in case of poor or low-quality links.
The search console can also help to know any threat of hacking or malware for your site by indicating you.
Different issues like errors, loading time, problems usually faced by the users, and many of the factors can be noted from this tool.
Conclusion: SEO Tips for New Website
Not only for websites, you need to follow this to rank your YouTube videos also.
The above tips are experienced as well as the best way to lead the race of ranking against your competitors. Remember, all of the factors need to be performed else it’s difficult to rank on the top.