SEO Tips for New WebsiteSubhash Kashyap
Search engine optimization is all about complying with the algorithms of search engines.
Google has never explicitly disclosed all of the SEO factors required to optimize a site, but SEO experts have different tricks based on prediction, experience, and other factors.
If you successfully implement the best tricks, you can rank at the top. However, if these tricks are not effective, they could harm your website.
The SEO factors and tricks change with every Google update, requiring different new tricks for higher rankings.
In this article, we will discuss some important tips to increase your site’s optimization for search engines.
1. Optimize your site to boost the speed of the website
Search engines prioritize providing the best user experience for their audience.
If a website is slow, it will not rank highly in search engine results as Google crawlers check a site’s speed and rank it accordingly.
Additionally, a slow-loading website leads to poor user experience.
In today’s fast-paced world, users have less time to visit multiple websites and want to achieve their goals quickly on a single website.
If a website is slow, users are less likely to return, leading to decreased engagement and potential sales.
To test a website’s speed, tools such as Google’s PageSpeed Insights and GTmetrix are available.
Speed optimization is one of the best SEO tips for a new website.
2. Increase Outbound Links
For example, if you are quoting or stating a fact, it’s important to mention the source from which you learned it.
This can be done using outbound links, which refer readers to other websites for more information.
Outbound links are the second most commonly used SEO tip for new websites.
An outbound link is a link in your content that refers to another website for more information about the concept you wrote.
Some marketers consider outbound links to be bad practice because they may cause users to leave your website.
However, this is not necessarily the case. When Google identifies outbound links in your content, they consider your site to be more authentic.
3. Increase Internal Linking
Internal linking is love to the search engine because it increases the session rate of users on your site and users stay longer causing less bounce rate.
Search engine recommends the internal linking because it increases the user experience as the user would find more information in your content instead of going to another website.
Internal linking can be used in different situations when you are writing and want your user to get more information with the help of another article that you wrote previously.
Here is an example of how internal linking is carried out:
4. Write High-Quality & Engaging Content
According to WordStream dot com, below are some of the checklists for defining high-quality content:
- Informative data based on research and authentic facts
- Achieving marketing objectives
- SEO optimized including keyword placement, heading, images, and links
- Engagement with the audience that is reading
- Content with some real-time examples
Remember, all of the above facts are very important for high-quality content and if your content is not of the standard then don’t expect to be ranking at the top of the SERP.
You should always consider the humans instead of the search engine when writing the content. For this, remember to write the content in the natural language just like you are talking to a human.
According to SEO specialists, you should write content that is readable to a grade seventh student.
5. Increase Your Link Profile
Backlinks are considering to be a great effort in the off-page SEO and it increases the ranking on the SERP.
- Must use a DA/PA checker before backlinking
When you are getting a backlink, you should check the authority of the website through the DA score checker for knowing the quality of the backlink.
Now, there are different classifications of backlinks.
There was a time when form submission and blog commenting was the famous ways of getting the backlinks but now, this trick is not workable.
This is usually because the artificial method of creating backlinks is not worthy in the sense of the search engine instead search engine gets a harmful impact for your site when using these ways.
The form submission and blog comments are considered to be the factors of Black-hat SEO which is a bad practice.
Although, blog commenting sites can be helpful in building quality links, if used correctly.
You should always consider writing good content so the high-authority sites can refer to your site in their content.
According to SEO marketers, Guest posting is considered to be the best way of making High-Quality backlinks. When you are posting on another site, you should mention a link to your site which can be do-follow or no-follow.
Do-follow links are more efficient as it passes the authority.
6. Get Ranked on The Relevant Keywords
You need to consider the best keywords for your site for which you can rank and get relevant traffic. For example, if you are running an SEO blog then you should have the keywords that have the relevant terms of meaning like “SEO for Blog”, “Tips for SEO of your site”.
There are different criteria to select a keyword and some of the facts for better selection are written below:
- The keyword should have less difficulty and in this sense, you can use long-tail keywords.
- It should have a high volume for making more chances of traffic.
- Moreover, the keyword should have a high PPC for worth.
7. Focus on On-Page SEO
On-page SEO measures are taken on the website and their different factors included as mentioned below:
- Heading: The heading of the post should be relevant and free of clickbait. The heading should be able to explain all the posts while it should include the keyword that you select.
- Keyword Placement: When you are placing the keywords, you should avoid keyword stuffing (repeating again and again). This shows your article to be unnatural. For a 1000 words article, you should mention the keyword 2-3 times only.
- Meta Title: The Meta title is very important because it is the title that appears above the snippet when a search query is done on Google.
- Meta Description: The content of the Snippet is known as the Meta Description and it should be added to tell your users about a brief introduction to the web page that is appearing in the search results.
- Image ALT Text: This is a type of caption of the image that tells the crawlers about the purpose of the image. It needs to be added because it helps Google to show in the right query on Google images.
Besides, there are more On-Page SEO factors but above are the major one which should be applied on the site.
8. Social Media - One of Most Used SEO Tips for New Website
This is because social media creates a great reference for your site and building references to your site is beneficial.
Social media presence helps the search engine to know that your site has a good appearance and awareness.
Moreover, when you write good content different users share it on their social media profiles which is a good impact on you.
Social media platforms with billions of users have a good opportunity for bringing huge traffic to your site.
You should share your posts and other content on social media where your followers can become aware of your new posts.
9. Focus on a Mobile-Friendly Website
If your website is not mobile-friendly, the search engine won’t acknowledge it with a better ranking position because it always strives to provide the best user experience.
A mobile-friendly website means that your site is responsive and the layout becomes suitable for the mobile screen size.
Many different SEO tools are available online to check the mobile-friendliness of your site, such as Google Developer’s tool for mobile.
You can check how your site appears on mobile and make modifications to make it more comfortable for any mobile device.
10. Use Google Analytics and Search Console
Here is the detailed information about both of these tools:
Google Analytics: This is an innovative tool by Google for knowing the traffic and its behaviors. Whether you can want to know the monthly traffic or the source of the traffic, this tool is helpful.
You need to connect the Analytics with your site with the placement of the code in your website that is provided by Google’s tool.
Once you place, it would start showing the analytics of your website including the following facts:
- Real-time active users
- Monthly traffic and percentage of increment or decrement
- Impressions of the users on your site
- Bounce rate
- Average Session rate
- Location of traffic
- Source of traffic
This way, you can make changes accordingly by looking at the statistics of your website to make some betterment in your SEO of the website.
This is another innovation by Google which helps you to know what things are better and whatnot.
For example, it would tell each page’s performance including the top keywords pages as well as top pages that are getting more traffic.
The search engine shows the backlinks of your site as well as the position for each of the keywords in which you are ranking.
You can disown any of the backlinks that you have received from other websites in case of poor or low-quality links.
The search console can also help to know any threat of hacking or malware for your site by indicating you.
Different issues like errors, loading time, problems usually faced by the users, and many of the factors can be noted from this tool.
Conclusion: SEO Tips for New Website
If you meet the standards of the search engine, then you will rank for the keyword that you are using in your content.
This applies not only to websites, but also to ranking your YouTube videos.
The above tips are experienced and the best way to stay ahead of the competition in terms of ranking.
Remember, all of the factors need to be implemented, otherwise it will be difficult to rank on top.
Alternatively, you can explore these SEO score checker tools for more enhancements.