Practices to Generate Quality BacklinksSubhash Kashyap
We’ve often heard how the world has turned into a “global village” because of the internet. In the 21st century, distance doesn’t hinder communication anymore.
Like any other aspect of the community, some matters get high regard and treated with added respect.
You might need this respect or “vote of confidence” to survive the virtual neighborhood.
When we speak of search engine optimization, we have to consider the importance of inbound links or backlinks.
Linking to another website on your platform is a gesture of respect. When someone links to your webpage, he/she is community vouching for the accuracy and authenticity of your content.
The internet is a precise depiction of the race of life. Websites are in constant competition with each other to achieve the first rankings on SERPs.
Appearing on the first page of Google search results means your content is getting bombarded with visitors and potential customers.
Nobody likes to be on the second page! You can probably hide some dead bodies on the second page and won’t get caught, the joke goes.
Backlinks help improve your position and visibility. They increase your chances to beat similar websites in competition and appear on the first page.
How to generate inbound links of excellent quality? We’ll talk about that later. First, let’s discuss backlinks in-depth, shall we?
How Backlinks are Important in SEO?
Suppose Dave is a fashion blogger, and he writes an interesting piece about winter wardrobe trends.
Sasha works as the fashion editor for a reputable magazine’s website. She finds Dave’s Content useful and links to his article, improving her site’s authority, and a famous website vouches for Dave.
It will create a win-win situation for the two of them. So, we call backlinks mutually beneficial.
Try to be self-aware about your site’s ranking. You can use online tools to assess not just your page’s position but any domain authority.
These platforms also allow you to get some insight regarding your rival’s achievements in getting useful backlinks.
You can use this tool by SEMrush as a backdoor channel to your competitor’s link-building strategy.
This quick and efficient tool helps you monitor your rival’s link-building progress and perform many actions, such as:
- Compare your progress with your rival’s backlink profiles
- Investigate the authority of your competitor’s website
- Recognize new backlinks and the deleted ones
- Collect fresh ideas by watching your nemesis
- Detect the type of backlinks used
As for the last action, let’s briefly review specific types of backlinks there usually are.
- Do-follow links: They pass some authority or “link juice” to another website and improve its domain rankings. These are the kind of backlinks we’ll deal with in this piece.
- No-follow links: You can pass no “link juice” by putting a “no-follow” tag with an inbound link. It is neither beneficial nor harmful. You can link to an unreliable site with such links.
- Low-quality links: These are links to potentially harmful websites. Google’s Penguin Algorithm is pretty strict about such links, and they can lead to your website getting de-indexed.
Here are, finally, some concrete reasons why you should invest more in link-building.
- Higher rankings: Wanna get ranked higher than others in SERPs? Then your content needs to get links from reliable websites. Almost all high-ranking pages have thousands of backlinks to their website along with hundreds of keywords and multiple referring domains.
- Faster rankings: It takes a search engine bot quite some time to crawl a site that doesn’t have any backlinks. Try to get more inbound links for faster indexing of your webpage. Search engines will use these links to discover your site’s existence and promote your ranking.
- Marketable rankings: These rankings aren’t there just for show. Links to your site target an interested audience, and people click to visit your page. We call this referral traffic; such an audience is more likely to stay on your website. We name this a low bounce rate.
Ways to Generate High-Quality Backlinks
It’ll reduce your reliability, and your page rankings will start dropping in SERPs.
That’s why you need to utilize backlink monitoring tools such as Backlink Audit by SEMrush to clean your referring domains.
These SEO tools help you find your backlinks and ascertain, which of them are toxic or harmful. Now let’s talk about some methods to generate high-quality backlinks.
1. CREATE EXCELLENT CONTENT:
Create content that is readable and shareable. The most ingenious way to create content-related backlinks is to generate high-quality blogs/articles.
Go for long-form content if you wish for it to rank higher in Google search results. Your writing must be engaging, meaningful, and grammatically accurate.
It must encourage people to take some action, and readers ought to find a little value in it.
Conduct a survey of high-ranking content on a particular subject you wish to tackle. Observe how these websites have structured their articles.
Then ask yourself: “How can I create something even better? ” content doesn’t include textual information only.
2. INFOGRAPHICS AND BACKLINKS:
Content may also include visually-appealing infographics. Multiple high-ranking websites have found infographics excellent means for link-building and customer engagement.
While being easily shareable on social media, this visual data both educate and entertain your audience.
That’s why we use this tactic to generate backlinks. A little outreach might help you communicate with people who’ve previously shared some infographics.
You can interest them in reviewing your visual content and even share it online. Creating infographics isn’t costly; it’s less-than-$200 expensive. You can also hire someone on Fiverr to make them at cheaper rates.
3. PROMOTE YOUR CONTENT BY YOURSELF:
Your content, no matter how lucrative it is, won’t get any attention without effective promotion.
Find people who are interested in promoting your blogs/articles. We’ll discuss some specific promotion measures later.
What you can do is share your work on social media and leverage the power in your favor. If you wish to find bloggers who can link to your content, try searching for roundups.
Search for “your keyword + roundup” and contact a weekly/monthly roundup. But be careful about not asking directly for a link.
First, send the roundup’s webmaster a link to your content and wait for them to follow up.
4. INTERVIEW SOMEONE OR GET INTERVIEWED:
The famous Jumanjicatchphrase “Hunt or be hunted” applies here. Share your expertise online by offering interviews.
It is a smart way to get some digital attraction and create better prospects for inbound links. The alternative strategy is to interview someone else so that personality will link back to your website.
It doesn’t matter if you’re famous in your niche or not. You have to be an excellent public speaker and learn basic tactics associated with giving/receiving interviews.
Then you can reach out to other websites and offer yourself as an interviewee.
It is yet a sort of audio content that might help your website grow and prosper. Search on Google for interview roundups.
5. NETWORKING IS THE KEY:
Interviewing tactics won’t work unless you have a network around you. Networking is necessary to maintain your reputation in the digital market and survive its competitive nature.
Having connections and associations help you perform the tricks we’re going to mention next. These contacts let you find link-building options in the field.
Here you need to be creative about your link-building strategies. So, let’s present some more creative ways to generate backlinks.
6. BECOME A GUEST BLOGGER:
Guest blogging is the perfect way to meet a new audience and promote yourself. You can add some links back to your website in exchange for writing an article.
This strategy is beneficial for those who don’t own a high-ranking website. They write for prestigious brands and leverage their client’s popularity to generate traffic for their site.
Some bloggers started misusing this tactic to create poorly-written blogs.
So, Google is cautious about the quality of content they receive. Yes, even GoogleAnalytics asks for guest posts.
Guest blogging was a norm even before search engines used it as a ranking factor. It is how you can search for guest posting opportunities online:
- Digital Marketing + contribute
- Write for us on Digital Marketing
- Marketing+ submit an article
- SEO + want to write for
- Your keyword + become an author
7. KEEP AN EYE ON YOUR RIVAL’S BACKLINKS:
Digital marketing is like a game of chess, where you have to play right before your competitor’s eyes.
You can smartly learn about your rival’s backlinks and even replicate them. The obvious question is this: Who are your competitors in the field?
Well, search your keyword on Google and note down the names of the first few domains. After recognizing your rivals, subscribe to their newsletters and follow them on social media platforms.
Stuff life setting a Google Alert (site:rivaldomain.com) will let you investigate your competitors.
Monitoring these websites allows you to learn their link-building techniques and replicate their backlink generation strategies.
8. INTERNET LINKS DO HELP:
Internal link-building has its unique benefits. The most prominent one is that you are linking visitors back to a page on your domain.
Internal linking distributes “link juice” equally among your website and allows guests to navigate between your articles easily.
It also provides visitors with a quality customer experience. It also establishes the architecture of your site and lets search engines crawl your domain conveniently.
You can again revive your older posts this way, and this procedure makes you entirely self-sufficient.
Not only internal link-building bolsters your ranking, but it also enhances page views. You can imitate the way Wikipedia writes its articles for better exposure.
9. CONTENT MARKETING ENTERS THE GAME:
Content marketing – and the collaborative portion of it – can help you generate better and more backlinks. It is the age of podcasts, live sessions, and webinars.
You can collaborate with another brand to create a project. It’ll allow both brands to earn backlinks and improve each other’s page rankings.
You can use your partner’s audience and digital popularity to contribute to your online promotion. It’s a type of content that naturally attracts links.
The best way to create an attractive podcast is to pick a trending topic. Newsjacking has always been a smart method for selecting an issue that has grabbed the public eyes.
10. BUILD BROKEN LINKS:
Use broken links in your favor and try to repair them. If you find a broken link with 404 errors, contact the site’s owner.
You can inform them about their broken link or even help them out by writing some content.
In both cases, you can hope to get a link back to your platform in exchange for your generosity. Google Chrome has an extension called Check My Links that allows you to search for broken links.
The trick is to be supportive and not greedy for backlinks. Contact the webmaster and inform him/her about the 404 error.
The webmaster may refuse to link back to your website. But this technique is worth the risk.
Conclusion: Practices to Generate Quality Backlinks
According to an analysis, first-position URLs on Google have 2.2 times more backlinks than the second-position ones.
Inbound links are essential for earning some digital reputation. No conman is smart enough for Google.
If you wish to dominate SERPs, you need to build organic traffic with backlinks. There’s no room for links that get paid for or mere spam.
You can improve your site’s rankings with ethical link-building methods. Earning some high-quality content-related links to your webpage has become achievable in 2020.
The first step toward effective and authoritative link-building is to generate worthy content.
Then find websites that might be interested in linking back to your creation. These two easy steps are the life and blood of most SEO experts.
Write for others and furnish that “guest blog” for one/two of your links in exchange. Find broken links and repair them or recreate the old websites.
Investigate how your rival is getting so lucky with link-building. These tactics will help you improve your site’s rankings and overall performance.