How to Use Pinterest for SEO MarketingSubhash Kashyap
Why SEO for Pinterest is Necessary and How It Can Help?
Then, explore this article and learn how you can use Pinterest for SEO and take your social media marketing game to the next level.
Introduction – Pinterest is a social media platform that is used by many business owners to drive traffic to their site.
It’s also one of the largest social sharing networks in the world. The problem with Pinterest is that it’s not easy to rank for keywords on it.
In a recent report, more than 416 million people visited Pinterest each month to explore and categorize ideas they love.
Pinterest has a search algorithm which ranks pins based on keywords, relevancy, and popularity. It has over 100 million active monthly users and over 20 billion pins on the site.
The Pinterest search algorithm is not an easy thing to crack but there are still ways in which you can optimize your pins for the best possible ranking.
1. Create Your Pinterest Business Account
After this, you can create your business account on Pinterest by visiting this following link – https://www.pinterest.com/business/create/
Note – You can easily change your Pinterest account preference from personal account to business account with one click.
2. Do a Complete Pinterest Profile Optimization
Fill your online profile completely wherever you create. So on Pinterest!
It doesn’t matter on which platform you create your profile. Just keep one thing common which is filling it completely so that it looks real.
Follow below steps for proper profile optimization in Pinterest.
A. Always create an SEO-friendly username.
B. Upload your business profile picture.
C. Fill all the possible details under account settings.
D. Add your website and social links.
E. Claim or verify your website link via Pinterest tag.
F. Create boards to use Pinterest.
3. Optimize Your Pinterest Boards
So, to optimize your Pinterest boards, you have to make sure that you have done a complete keyword research.
And after that, you should have high-quality images, clear descriptions for your pins, and some of the right hashtags in your posts.
You also need to make sure that your boards are updated regularly and strategically so that people don’t forget about them.
More clearly, you should work on these below areas for proper optimization;
A. Keyword-Rich Board Title
B. Optimized Pin Description
C. Creative Image
D. Keyword-Based Image Text
E. Relevant Hashtags
4. Pin Constantly
Eventually, the more you routinely post, the more your pins and boards will be seen.
The best time to post is between 10 pm and 12 am EST because these hours are when there are less people online and accordingly less potential competition for your posts.
So, follow the consistency, as, pinning on a consistent basis will ensure your business growth on Pinterest with ease.
5. Enhance Pinterest Followers
But, it can be difficult to find followers that are relevant to your niche.
This is why it’s important to be active on Pinterest and follow other boards that might be of interest to your business.
You can also use this feature as a way of finding new followers for your own board by following other relevant boards.
Explore Pinterest SEO Traffic Secrets
And, it is not just for women, as men are also using Pinterest to find new hobbies and interests.
If you want to drive traffic from Pinterest, then here are the top ways to do so:
1) Use keywords in the title and description of your pin post,
2) Add hashtags in the description of your pin post.
3) Pin relevant content to a board that has a lot of followers or likes.
4) Pin content that is related to trending topics.
5) Share content on Pinterest that has been shared on other platforms like Facebook.
6) Include links in your pins to articles or blog posts on your website.
7) Add images with text overlay.
8) Share links on Facebook and Twitter with a link back to the original post on Pinterest.
FAQs on Pinterest SEO Marketing
Pinterest SEO refers to the proper SEO optimization for your Pinterest account profile which enhances more organic traffic to your website.
The first thing you need to create a profile that reflects your brand identity on Pinterest. Then, simply add your favorite topics, recipes, and more to your profile page.
You can avoid getting penalized by Pinterest by following below guidelines;
1. Don’t pin anything that doesn’t have the trust factor.
2. Just share pins relevant to your business.
3. Never try any automation tool for mass follow and unfollow.
4. Do not share spam links again and again.
5. Only follow people who are in your niche.
Hashtags are a great way to get your posts in front of more people, but they’re not just for Instagram.
Eventually, you can apply them on Pinterest platform as well. These are a way to categorize content so that others can find it.
This is only to make it easier for people to find your posts and show you how many people have interacted with them.
That is why every social media platform has a hashtag feature.
Marketers should create boards with relevant keywords in order to gain more visibility on the Pinterest platform for SEO benefits.
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Also, let me know if I missed something to add above!