Content Audit ToolsSubhash Kashyap
A content strategist is always well-versed with what to post and what is performing well on the website while a newbie writer is always doubtful about his content quality.
Have you ever thought about what resources are available with strategists that make them highly professional and result-oriented?
If yes, then you must know about the concept of content audit tool.
What is Content Audit?
It depicts the quality, relevancy, accuracy, and usability for the purpose you are using the content.
Also, it helps in optimizing the website content in effective ways.
Professionals get an idea to adjust content on their website based on categories and various other aspects with the use of content audit.
I always consider a content audit to optimize my website which provides me information related to its relevance and accuracy.
Which, adapts results in increasing traffic of the website and new visitors.
How to Perform a Content Audit?
In the current time, there are various tools available online, but you must know the right tool to perform content audit in a correct manner.
Here are few things to take into account one by one while doing content audit:
1. Determination of Goals:
Determining your goals is the foremost thing to consider to decide which type of content suits your marketing campaign.
Without goals thinking of achieving something is not possible so investing your quality time on goals should be taken into account.
2. Knowing Your Key Performance Indicators:
While doing the content audit the content strategist considers the key performance indicators to increase the vitality of the information.
These are known as metrics to define content validity categorized as Scientific, measurable, and qualitative.
3. Organization of Your Audit Template:
Organizing your audit template is another important thing to consider while doing the audit.
This will help you to get the organized results in a constructive manner.
4. Collect Data:
After organizing the data, you should collect all the required data which is reliable and accurate.
5. Perform Content Assessment:
Content assessment is one of the important things to perform during the content audit.
It comprises knowing the quality of content you have produced and the right sequencing of pages.
6. Recommend Your Conclusion:
After performing each and every step correctly as mentioned above, in the end you are supposed to make recommendations based on your conclusion from the content audit.
Top 10 Free Content Audit Tools to Use in 2023
While evaluating the quality of content using Grammarly tool is a must to include things in your to-do list.
This tool provides a detailed analysis even in the free version.
To get more details people often get access to the premium version, but the free version is also a good choice.
Also, it is the most important tool to take into account as it provides reports related to conversions and optimization of your website.
You can optimize your website by estimating which content is performing well and how many users are retaining on a particular blog or page so that you can search for keywords further accordingly.
Yoast SEO Plugin
It helps you to tap into the guide to how to optimize your WordPress website using this plug-in. Make your website optimization easier by using this tool.
- Excess use of adverbs
- Use of active and passive voice
- Correct grammar
- Sentence structure and length
This is one of the finest tools to take into account if you use passive voice and unnecessary adverbs.
You can also get help in minimizing sentence length by using Hemingway.
You can crawl your website through the use of Screaming Frog.
It also supports finding title tags, missing meta descriptions, automating interlinks, harmful redirects, and broken links.
If you want the more technical evaluation combined in your content audit then Screaming Frog is a must to use tool.
SEO Audit Tool by Content Look
Dive deep into the website performance by using this tool and make it more attractive and user-friendly to bring leads for your business.
It helps in increasing the visibility of your content and in the end increasing your website traffic by giving you tacts and support to bring your content on the top of the results.
Google Search Console
Conclusion: Content Audit Tools
However there are various paid tools but you can still manage the audit free-of-cost by using the highly useful unpaid content audit tools mentioned above with their brief features.
I hope you can now examine your content with the help of these above tools.
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