Write Content That Drives ProfitSubhash Kashyap
The main reason why blogging is so well accepted is because it’s one of the most effective ways to drive your business profit.
Around 57% of marketers say they’ve gained customers specifically through blogging.
However, bloggers need to understand how to make high-quality content that drives profit within a highly saturated market.
But how important is blog content for your profit? And how do you make monetizable content?
In this article, I will try to answer those questions starting with identifying why blog content is essential for profit.
We will also look at several ways of making profitable blog posts.
Why Blog Content is Important for Profit
61% of consumers in the US felt that blog posts or advice given by a blogger had influenced their purchase.
Therefore creating engaging content can be a good digital marketing strategy.
Blog content is also a good tool to boost your SEO effectiveness.
By implementing various SEO strategies into your content, your website’s ranking on the search engine results pages (SERP) can be improved.
This allows your site to gain more organic traffic and eventually convert it to leads and sales.
By constantly providing helpful content for your audience, you increase your brand awareness and build credibility at the same time.
Once people perceive your business as a trustworthy brand, selling products and services becomes easier.
Last but not least, content marketing typically costs nothing. Unlike displaying advertisements or endorsements, creating a blog post can be done for free.
As long as you understand your target audiences’ interests and use the right tools, effective content writing is a great method of monetization.
Considering these benefits, utilizing content and SEO marketing is worth a try.
10 Ways to Make Profitable Blog Content
Understand Your Audience
Understanding your audience is the first step of creating relevant content. Knowing and fulfilling your audiences’ needs should be your top priority.
Around 90% of content marketers found that prioritizing their audience’s informational needs over sales-y messages helped them gain trust from their audience.
One way to know more about your audience is by using analytics tools such as Google Analytics. (https://analytics.google.com/)
These tools can give you information about your audience, like their demographics, the devices they use, and which pages they visit most often on your site.
Another way to find out information about your audience is by giving out questionnaires and surveys after a purchase.
Checking data from analytics tools and surveys can help you craft content that resonates with your audiences’ characteristics and needs.
Research The Market
By researching the market, it is easier to keep up with the latest trends and see what works and what doesn’t.
Also, try to find out what platform is used by most of your target audience.
For example, if a large portion of your audience uses Facebook, you may want to post snippets of your blog posts there and link them back to your website.
The key here is to follow what works for your target market without forgetting to be unique and creative.
Create The Blog Platform
Unlike hosting your content on free blog sites, there is no risk of getting your blog deleted due to terms of service when you post it on your website.
Your blog post can also help boost traffic to your website, which can be converted into leads and sales.
One of the most popular website platforms is WordPress, which is used by 42% of websites on the internet.
Operating WordPress requires some technical knowledge, but it is relatively easy to find tips and tricks on using it for your website with its massive number of users and communities.
If you prefer something simpler, online website builders can be a good alternative. They don’t require advanced technical and design knowledge, which is good for beginners.
Most website builders also offer ready-to-use templates and drag-and-drop editors to speed up your creation process.
Don’t forget to use a unique and catchy domain name for your website. A good domain name can help your website be more accessible and easy to remember.
Once you find the right name, you can then buy the domain by yourself.
Customize The Blog Content
Try to use language that resonates with your audience and only publish content that’s relevant.
Adding high-quality visuals can help your content to be more engaging and easier to read.
One helpful tip is to embed a visual element every 400 words or so; this can be images, infographics, videos, screenshots, or related quotes.
Having visual elements within your blog post can help deliver the message better and prevent readers from being bored.
Choose an Insightful Blog Topic
An insightful topic typically has the ability to provoke additional questions or discussions from readers.
This is good for you because higher user engagement may improve your position in the search engine results.
Nowadays, more readers are interested in cause-related content.
Around 66% of consumers think it is important for brands to take public stands on social and political issues.
The key to effectively using cause-related content is to know which issue is related to your brand.
If there is no connection between your brand and the issue, your audience might see you as insincere and only hopping on the bandwagon for publicity.
Create an Editorial Calendar
There are several advantages of having an organized schedule, including:
- Consistency – Readers will find it easier to keep up with your content if you stick to a consistent publishing schedule.
- Better Planning – Your writing process can be faster and more efficient if you plan your topics in advance.
- See The Big Picture – An editorial calendar can help you manage content progression and avoid repeating the same topic too often.
- Stay Current – Keep up with the latest trends and plan topics that highlight important events, planned promotional campaigns, or related holidays.
Apply SEO Strategies
Most SEO strategies involve adjusting your website and its content to match search engines’ preferences.
Keyword research is one of the most prominent parts of SEO strategy.
Including related and trending keywords in your blog posts and other content can boost your website’s exposure on search engines.
Some of the most popular SEO tools to help your research the keywords include Google Trends and Ahrefs Keyword Generator.
Other SEO strategies that can help boost your blog content are adding meta descriptions to images and internal linking.
Include Relevant CTAs
By including a clear and relevant CTA in your post, you increase the chances of gaining more conversions.
Some characteristics of a perfect call to action include:
- Use Action Words – Mention the specific action your audience should take next. Remember to use strong and clear wordings like join, download, visit, or share.
- Specify The Value – Try to include the value of your offer on your CTA. For example, CTAs like Join our newsletter for a 50% discount may attract more clicks.
- Make It Stand Out – Design your CTA button to make it contrast the overall page theme. It will draw more attention and make it easier for readers to find it.
Proofread and Check Content Quality
Make sure to proofread and check the article’s quality before publishing it.
Look for any misspelled words or incorrect grammar in your article and fix them.
Also, try to include relevant and accurate information to gain audiences’ trust.
Around 32% of readers agree that accurate content is amongst the most crucial factors in quality content.
Various tools like Grammarly can help you check your blog’s writing quality to keep your content look professional.
Measure Blog Performance
Use analytics tools such as Open Web Analytics (OWA) to get more data about your article performance.
These tools can give you various data regarding your website, including the overall number of visitors and which page attracts the most attention.
Tracking this data can tell you what type of content works well and what doesn’t.
Within the past couple of years, SEO marketers and bloggers alike have proved the effectiveness of using blogging as an effective marketing tool.
Statistics also show that blogging can be profitable when it’s done right.
To summarize, here are ten steps to making profitable blog content:
- Understand your audience
- Research the market
- Create the blog platform
- Customize the blog content
- Choose an insightful blog topic
- Create an editorial calendar
- Apply SEO strategies
- Include relevant CTAs
- Proofread and check content quality
- Measure blog performance
Follow the steps presented in this article, and hopefully, you’ll see your efforts pay off in no time.