Local SEO for Your BusinessSubhash Kashyap
Making Local SEO Effective for Your Business in 2021
76 percent of consumers who are looking for products or services near them via smartphone visit a business within a day.
Of these searches, 28 percent result in a purchase, according to statistics on Ahrefs.
If you sell goods and services to customers locally, improving your local search visibility should be a top priority.
One of the best ways to achieve this goal is by engaging in local search engine optimization.
Local SEO aims at making your brand recognizable online for local searches.
That’s because your marketing strategy is more relevant to your local customer base, which translates to increased website traffic and conversions.
If you’ve been struggling to grow a local and loyal customer base, here are a few tips to make local SEO effective for your business.
Setup GMB Account & Optimize Local SEO for Business
It’s also an ideal option to gain online visibility for location-specific queries.
However, to access your Google listing or business profile, you need to create a Google My Business account.
Remember, your business information will appear on Google Maps and Google Search local results.
Therefore, provide accurate details regarding your venture.
Once you’ve set up your account, optimize your company profile by including a logo, photos, and details about your products and services.
Also, be proactive in publishing posts and encourage consumers to leave product reviews and respond to them sincerely.
Integrate Localized Keywords in Your Content
Next, integrate localized keywords into your content. Doing so will help you rank high in organic searches.
Experts also recommend leveraging Google Adwords together with your organic digital marketing campaigns to enjoy maximum success.
According to Neon Ambition, Google Adwords gets your brand in front of your target customers when they search for what you’re selling.
When you combine search engine optimization and localized pay-per-click (PPC) campaigns, you get exposure on search engine results pages (SERPs).
Plus, local PPC is less expensive and helps you reach a larger audience than generic, non-localized search terms.
Don't Forget Website Optimization for Mobile
Today’s consumers are spending many hours on mobile devices, searching for information online. In most cases, internet users end up purchasing from local e-commerce shops.
However, consumers choose to buy products and services on sites that have mobile-friendly designs.
With this in mind, consider optimizing your site for mobile.
Start by enhancing your site’s load time, getting rid of pop-ups, choosing responsive designs, optimizing for local SEO, and providing an excellent user experience.
Conclusion: Local SEO for Business
That’s because you’ll focus on attracting local customers who are physically able to purchase your products.
Plus, you’ll have few competitors and many opportunities to establish your brand as a local authority.
However to achieve all these, your website design should be mobile-friendly. You should also leverage localized keywords and optimize your Google My Account.