Build A Digital Marketing TeamSubhash Kashyap
With an estimated annual growth rate of 18.8% through 2025, India is the world’s fastest-growing Internet Advertising industry.
So, let’s look at how you can build a strong digital marketing team for an online in 2021 and beyond.
Determine Your Goals
If your goal is customer retention, then you might look for ways to keep customers happy with post-purchase care.
The next step will be to determine the specific skills and tools needed for each goal.
For example, if you hope to generate leads, then hiring an SEO strategist may be necessary. Or if your goal is customer retention, then designing an effective customer service strategy may be what’s on your checklist for team members.
Finally, it’s important that both goals and skillsets are aligned with the company’s marketing strategy as a whole.
Build Your Team
You need to know what skills they have, what tasks you want them to do, and how much time they will need for each task.
Your team should be able to cover all of the following jobs: online marketing specialist, graphic designer, community manager, copywriter, web designer, technical writer, and more.
Have The Right Insurance Policy for Your Staff
If you’re just getting started and you’re a solo entrepreneur then you should look into something called a workers comp ghost policy.
A workers comp ghost policy is used to present proof of workers’ compensation coverage.
Carefully Pick Your Digital Channels
With this, you can identify which channels are most relevant for your company’s business goals and audience’s interests.
For example, if you want to establish an official customer service type presence online then Twitter is a strong choice.
If your industry is based around products that are very aesthetically pleasing then Instagram and Pinterest are the way to go.
And if your industry is aimed at the under 30s demographic then TikTok is your best option in 2021.
Make The Most of Your Team's Abilities While Remaining Realistic About Your Goals
It is better to hire people who are skilled in one area and have them work with other talented individuals so they can learn from each other and balance out their skill sets.
Who’s Right for The Job?
This is the person that creates and edits all content for your company.
This includes blog posts, emails, etc. You may also need a Community Manager, who’s responsible for engaging with customers and potential customers online.
They create content such as blog posts and social media posts to engage with customers where they are at (i.e., Twitter, LinkedIn, Facebook).
Essentially, a Community Manager serves as the main link between a company and its target audience.
Meanwhile, a Sales Manager focuses on acquiring new clients and meeting sales goals. They typically specialize in either lead generation or client acquisition (either through SEO or paid advertising).
These three members of your team are just the basics of what you’ll need but they’ll give you a great foundation to build on.
Building a digital marketing team is a tough but necessary task.
It requires picking the right digital channels, determining your objectives, choosing the right insurance policy, matching the appropriate employee to the correct position, and more.
The benefits of doing it will be worth it in the long run, especially when you have a strong team who are all working towards the same goal.
As we edge closer towards 2022 the future for digital marketing looks bright, make sure you have a team in place to be part of it.