Tips for Naming Startup BusinessSubhash Kashyap
Even the most successful companies may have to rebrand, especially if they are expanding their business or adding products to their range.
A good startup should make their brand recognizable and consider where they want their business to be in the future.
Naming the business can be the key to showing your customers what you do and what problems you can solve for them.
Avoid Limiting Your Business
For example, if you are thinking of selling used books online, you may want to try branching out to used DVDs in the future.
The name should avoid having the word books in it for this reason.
Try to avoid short-term naming trends, such as phrases that are trending on social media, as they do not have long-term business prospects.
Many companies use business naming services, which can help them to connect the name with their long-term business plans.
Naming Versus Branding
Try to be more creative with your solution to ensure that you are reflecting what you can do for them.
Try to avoid peaking too early and choosing a name that it is reflective of being the best in the business.
This can be cliché and come across as arrogant in a startup business. Even you can use YouTube SEO for branding as well.
On the other hand, a name too generic may not tell your customers anything, and they won’t choose you for business.
Before you settle on any name, do a quick Google search to determine whether it is available before investing in branding.
Keep It Positive
You should think about your company mission, values and aims first, and then form the name of your business based on these.
Customers relate more to real words than made up ones, as they convey meaning.
Think about how the name will appear on products, social media, business cards and on your website. Does it look professional and reflect the business aims?
Conclusion: Tips for Naming Your Startup Business
Try using a naming company if you are struggling, or try out some name generators online to get some ideas using words from your company values.