Tips for Naming Startup Business

Tips For Naming Your Startup Business

Tips for Naming Startup Business

Did you know that Google used to be called BackRub?

Even the most successful companies may have to rebrand, especially if they are expanding their business or adding products to their range.

A good startup should make their brand recognizable and consider where they want their business to be in the future.

Naming the business can be the key to showing your customers what you do and what problems you can solve for them.

Avoid Limiting Your Business

Your business model may adapt and grow over time; therefore your name should be versatile and have staying power.



For example, if you are thinking of selling used books online, you may want to try branching out to used DVDs in the future.

The name should avoid having the word books in it for this reason.

Try to avoid short-term naming trends, such as phrases that are trending on social media, as they do not have long-term business prospects.

Many companies use business naming services, which can help them to connect the name with their long-term business plans.

Naming Versus Branding

General descriptive names such as General Electric may tell your customers what you do, but they may not reflect well on the brand as they are often quite bland.



Try to be more creative with your solution to ensure that you are reflecting what you can do for them.

Try to avoid peaking too early and choosing a name that it is reflective of being the best in the business.

This can be cliché and come across as arrogant in a startup business. Even you can use YouTube SEO for branding as well.

On the other hand, a name too generic may not tell your customers anything, and they won’t choose you for business.

Before you settle on any name, do a quick Google search to determine whether it is available before investing in branding.

Keep It Positive

Your business name should be catchy, convey a positive meaning, and solve a problem for your customers.



You should think about your company mission, values and aims first, and then form the name of your business based on these.

Customers relate more to real words than made up ones, as they convey meaning.

Think about how the name will appear on products, social media, business cards and on your website. Does it look professional and reflect the business aims?

Conclusion: Tips for Naming Your Startup Business

Choosing a name is the most important thing you will do when starting up your company.

Try using a naming company if you are struggling, or try out some name generators online to get some ideas using words from your company values.

Share this post

Leave a Reply

Your email address will not be published. Required fields are marked *