White Label SEO Reseller

How to Find a White Label SEO Reseller

White Label SEO Reseller

Last updated on February 3rd, 2024 at 10:10 am

How to Find a White Label SEO Reseller

In this article we will outline the steps for completing a thorough due diligence on a potential white label SEO partner.

Outsourcing SEO can help agencies grow revenue rapidly by leveraging the scale, technology and efficiencies of more established (and specialized) firms.

However, partner select is critical to ensure that customer support, SEO outcomes, and overall client retention remain high.

Step 1: Make Your List

The very first step is to recognize the entire list of outsourcing firms you need to consider.

Obviously, as you have read online reviews, you have come across many recognizable names by doing a Google search.

A company that is not listed high up on keywords like “white tag SEO,” “SEO freelancer,” or “Outsource SEO” may not be especially capable in the methods of search engine optimization.

Why would you wish to associate with a company that does not have excellent rankings themselves?

A Semify review can help you with this. Many companies will tell you they do not have enough time to apply SEO to their own website because they are too busy doing work for clients.

This is a flimsy excuse and one that shouldn’t be accepted.

In addition, it signals that the company is not particularly interested in growth or acquiring new clients, which may signify long-term risk to you since they may not be around in a few years.

Step 2: Research Reviews Online

Once you have built your long list of SEO groups you want to evaluate, the next step is to perform a comprehensive investigation of their online reputation.

Again, companies that do SEO will likely be very in tune with their online standing (Semify reviews all their online posts every day).

If you find companies that have a terrible reputation and you don’t see significant responses from the business, you should eliminate them from your list.

SEO companies are also especially good at building a positive reputation.

The reason for this is simple: they use SEO techniques to help their own reviews rank highly on keywords that their clients are using to find them.

These are some of the same techniques you will want them to apply to your agency when you partner with them.

After all, your online reputation as a business owner is crucial. Check out Semify reviews for more information.

Step 3: Train At-least 3 Companies on Client Support

Once you have developed a shortlist of search engine optimization (SEO) companies that have passed Steps 1 and 2, and you have determined that their online reputation and available customer testimonials warrant a conversation, you now have a quick list of companies you can call on the phone.

Take notes and watch closely as the company interacts with you. The company boasts that they respond to phone calls within 30 minutes during business hours.

They also publicly state, which has been verified in many Semify customer testimonials, that their response time to tickets is guaranteed within four business hours and generally runs at approximately 95% within one business hour.

The Semify reviews demonstrate that they are achieving this standard.

As you interact with the companies on your shortlist, compare the customer support you are getting to the reviews you have seen online and decide if they meet the mark for your service.

If the companies you have approached pass the customer support evaluation from Step 3, then it is time to have much more detailed discussions about how they actually perform SEO tasks.

There is broad variation in SEO methods, such as SEO for website, SEO for YouTube video ranking, SEO for local business ranking, and differing views on what is suitable for SEO in the current and future.

You will need to spend substantial amounts of time in this stage of the selection process to ensure you understand the orientation and basic philosophy of these companies.

Even, you will want to see real work that was completed and make your own evaluation of how they perform different areas of SEO.

For example, ask for an onsite SEO report and see how they correct title tags.

Do they monitor website speed and search for additional technical flaws in how a site was constructed or deployed?

It will be crucial to ask the company about their high-quality link building methods and what different products they offer for building authority for your client’s site.

SEO without link building is just not helpful in a competitive picture. There are few keyword spaces left in 2020 that are not competitive given the maturity of the SEO market.

Ask the team for examples of backlinks that were built for clients in the past.

Inquire about how rankings are tracked, examples of positive reputation growth, as well as negative reputation management.

Detailed discussions here will be very useful as you attempt to understand the way the staff approaches the job, the results they are capable of producing, and what they do when things fail.

You need to really understand the nuances of the workflow and make sure you agree with all the philosophies used.

Moreover, you can take an advanced digital marketing course to fulfill step 3 to train companies.

Step 4: Prices and Pricing

The next step of your due diligence will be to inquire about the cost to engage with this particular firm.

This will be crucial as you work out the cost you can offer your service customers.

You should ensure there’s a healthy markup between what the outsourcing service charges you for SEO and what you can charge your customer on a monthly bill.

You already know your customer base and the cost point you’re likely able to attain through your sales actions.

This must be compared against what the white label SEO company is offering with regard to wholesale prices.

Many agencies want to mark up wholesale prices by very high levels to maximize profits.

Although this may be appealing from a profit perspective, you may create a customer support problem in the long term.

If your markup is too high over wholesale prices, eventually your clients will figure this out as they compare the deliverables to what they can get elsewhere.

When they learn they can spend less, they’ll fire your service and hire someone else.

Churn is a very negative outcome for service owners. That’s why it’s crucial to set your markup at a reasonable level.

On the flip side, if you’re caught up too much, you may create customer turnover that’s quite expensive to replace.

Step 5: Revenue Support

The last step in your interview process, which may be quite tough to verify from customer testimonials online, is to understand what sales support you can receive from the white label supplier.

The key objective of outsourcing SEO to a white label SEO business is that they handle the technical aspects of search engine optimization, and a strong firm will also be able to guide you and help your process become stronger.

It’s typical for a sales company to have regular interactions with an operations team so that relationships are strong and expectations for your customers are well-managed.

Many businesses face issues where the expectations set by salespeople are very unrealistic, and what’s actually delivered ends up disappointing the customer.

Since your agency is the sales company, and your white label SEO firm handles the process of fulfillment, you will need to ensure that communication, collaboration, and training between both groups flows smoothly.

This is a challenge for many businesses today, and it may be exacerbated in an outsourcing agreement like white label SEO.

The key here is communication.

Therefore, it’s critical that you choose a company that is strong in communication and will make time available when you need to work on sales process charges, customer retention, and managing customer expectations through the sales funnel.


Many agencies approach the practice of outsourcing to a white label SEO company or an SEO marketing consultant as a simple phone call meeting.

If they are more comprehensive, they may examine online customer testimonials.

I have provided the example of Semify as a company with very powerful online customer testimonials to illustrate how to begin assessing a company (see Semify testimonials via a Google search).

However, online testimonials are just the beginning.

You have to do your own due diligence and be ready to devote a substantial amount of time as you construct your shortlist, develop a list of companies, and spend time researching what each one has to offer.

Expect this process to take a significant amount of time around outsourcing, one that will truly meet your goals for gain and retention.

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