Free SEO Audit Tool
Run an in-depth SEO audit of any website — technical SEO, on-page, content, speed, security and AI-search (GEO) readiness — marked out of 100 with a priority fix plan for every issue.
How to use the free SEO audit tool
- Paste any page URL or domain — homepage, service page, blog post, product page. Audit them one by one.
- We run all checks live — indexing, titles, headings, content depth, AI-content signals, schema, links, images, marketing tags, accessibility, mobile, speed and security.
- Get your score out of 100 + fixes — a grade, a score for each of 13 categories, and the exact fix for every point you lose.
This audits one page — not your whole website. Every page has its own title, meta description, headings, content and schema, so audit each important page separately: homepage, services, products and top blog posts.
Performing a regular SEO audit helps websites improve visibility, fix ranking issues, and enhance user experience. Whether you run a business website, SaaS platform, or blog, this checklist ensures your website remains optimised for search engines.
What Is an SEO Audit Checklist?
A website SEO audit checklist is a structured process for analysing website performance, identifying SEO errors, and improving search engine rankings. It covers technical SEO, content optimisation, backlink analysis, and user experience improvements.
Technical SEO Audit Checklist
Technical SEO ensures search engines can properly crawl and index your website.
Why Can’t Google Crawl My Website?
Most crawl problems come from a blocked robots.txt, a missing sitemap, or duplicate pages confusing the crawler. Fix these first — they stop every other SEO effort from working.
Crawl & Index Status
- Check if search engines can access your pages
- Review robots.txt
- Submit XML sitemap
- Check index coverage in Search Console
- Identify crawl errors
- Fix duplicate pages
Website Security
- SSL certificate installed
- Redirect HTTP to HTTPS
- Remove mixed content warnings
Why Is Page Speed Important for SEO?
Google uses Core Web Vitals (LCP, FID, CLS) as direct ranking signals — pages that load faster rank better and convert better. Google’s PageSpeed Insights scores any URL and tells you exactly what to fix.
Page Speed & Core Web Vitals
- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)
- Mobile loading speed
Content SEO Audit Checklist
Content is one of the strongest ranking factors.
Keyword Optimization
- Primary keyword placement
- Long-tail keywords
- Avoid keyword stuffing
- Fix keyword cannibalisation
Content Quality
- Remove thin content
- Update outdated content
- Improve readability
- Add E-E-A-T signals
Internal Linking
- Link related pages
- Avoid orphan pages
- Use descriptive anchor text
Mobile SEO Audit Checklist
Google follows mobile-first indexing.
- Responsive design
- Mobile usability errors
- Font readability
- Touch element spacing
On-Page SEO Checklist
Title Tags & Meta Descriptions
- Unique titles for every page
- Keyword placement
- Proper character length
- Attractive click-through descriptions
Heading Structure
- One H1 tag per page
- Proper H2 & H3 hierarchy
- Keyword optimized headings
SEO Friendly URLs & Images
- Short and readable URLs with keyword inclusion
- Avoid special characters in URLs
- Compress images and add ALT tags
- Use descriptive image file names
Backlink & Analytics Audit Checklist
Backlinks help build domain authority, and data tracking helps measure SEO success.
- Check number of referring domains and authority of backlinks
- Remove spam links and vary anchor text
- Verify Google Analytics, Search Console and conversion tracking setup
- Monitor keyword rankings regularly
How Often Should You Perform SEO Audits?
| Audit Type | Frequency |
|---|---|
| Technical SEO | Every 3 months |
| Content Audit | Every 6 months |
| Backlink Audit | Monthly |
| Full SEO Audit | Twice per year |
Common SEO Audit Mistakes
- Ignoring technical errors
- Over-optimizing keywords
- Using spam backlinks
- Ignoring mobile SEO
- Poor user experience
Recommended SEO Audit Tools
Google’s own SEO Starter Guide is the official baseline every site owner should follow. For technical audits, the standard stack is:
- Google Search Console
- Google Analytics
- Screaming Frog
- Moz SEO Tools
- Ahrefs / SEMrush
- PageSpeed Insights
SEO Audit Template (Client / Personal Use)
| SEO Factor | Status | Notes | Priority |
|---|---|---|---|
| Technical SEO | ☐ | High | |
| Page Speed | ☐ | High | |
| Mobile Optimization | ☐ | High | |
| Content Optimization | ☐ | Medium | |
| Internal Linking | ☐ | Medium | |
| Backlink Profile | ☐ | High | |
| Keyword Ranking | ☐ | Medium | |
| Analytics Tracking | ☐ | Low |
Why AI Search (GEO) Readiness Matters
According to Google, AI Overviews already reach billions of queries, and AI Mode extends that further — while ChatGPT, Gemini and Perplexity now answer millions of questions daily. Google is no longer the only place people find businesses. The audit’s AI Radar section tells you exactly which AI engines can access your pages, whether your robots.txt blocks them, and whether you have an llms.txt file for AI search optimization.
Beyond rankings, a strong backlink profile is what makes your domain trustworthy to both Google and AI engines. Our free link exchange directory helps you build relevant, dofollow backlinks that the audit will reward on your next scan.
Free SEO Audit — Frequently Asked Questions
Yes — 100% free with unlimited audits and no signup. We check ranking factors on any page and mark it out of 100, exactly like the professional tools.
Checks grouped into 13 areas: indexing & crawlability, title & meta, headings, content quality, images, links, structured data, mobile & UX, AI radar, AI search visibility, content originality, performance and security.
Yes. The AI Radar section checks whether ChatGPT, Claude, Gemini and Perplexity can read your site, and whether you have an llms.txt file — the signals that decide if AI assistants can cite your business.
Each category carries points (on-page 25, technical 20, performance 10, GEO/AI 15, security 15, authority 15). Your grade runs from A+ (95+) down to F (under 40), with priority issues listed first.
Yes — use the Export / Print Report button on any result to save it as PDF from your browser, no signup needed.
A complete SEO audit typically takes 1–3 days depending on website size. With this free tool, you get an instant scan of any single page in seconds.
Yes. SEO audits identify technical and ranking issues affecting organic traffic — regular checks prevent small problems from becoming ranking losses.
Yes. Even small websites benefit from regular SEO performance checks — and this free tool makes it instant and free.